Different is Good

When artists say "I've done all the right things.  I've got a website, Twitter, Facebook, Etsy, Ebay, Pinterest and scads of social media accounts . But I don't have any sales, what's wrong?"  Assuming you are creating saleable art, probably nothing, but that's all been done before.  

Today's Nitty Gritty Nugget:

     Create something different!

Here are two of my favorite blog posts from the last couple of days about being different. 

The Truth About Marketing (Online or Off) That No One Wants to Admit (Copyblogger)

"The more audiences become exposed to online marketing, the more blind they become to the latest tactics and techniques. What used to be captivating and novel soon becomes old hat. Just as people get ad-blindness over time, they also get a sort of “marketing tactic blindness” as those campaigns become more and more routine."

Strategy Matters More Than Ever  (Seth Godin)

  "Not changing your strategy merely because you're used to the one you have now is
a lousy strategy."



*Saleable Art = universally appealing subject, reasonably priced. (Advice from a gallery director several years back.)

"Cherry and Brown Bottle"
From my "The Chubby Cherry" series
Click Here to Collect this Painting