Monday, July 23, 2012

Different is Good

When artists say "I've done all the right things.  I've got a website, Twitter, Facebook, Etsy, Ebay, Pinterest and scads of social media accounts . But I don't have any sales, what's wrong?"  Assuming you are creating saleable art, probably nothing, but that's all been done before.  

Today's Nitty Gritty Nugget:

     Create something different!

Here are two of my favorite blog posts from the last couple of days about being different. 

The Truth About Marketing (Online or Off) That No One Wants to Admit (Copyblogger)

"The more audiences become exposed to online marketing, the more blind they become to the latest tactics and techniques. What used to be captivating and novel soon becomes old hat. Just as people get ad-blindness over time, they also get a sort of “marketing tactic blindness” as those campaigns become more and more routine."

Strategy Matters More Than Ever  (Seth Godin)

  "Not changing your strategy merely because you're used to the one you have now is
a lousy strategy."

*Saleable Art = universally appealing subject, reasonably priced. (Advice from a gallery director several years back.)

"Cherry and Brown Bottle"
From my "The Chubby Cherry" series
Click Here to Collect this Painting


  1. Hi Cindy,
    I finally made time to read this new blog of yours, at what appears to be the exact right time for me to do this. After an all night session in my home studio trying to find a better way to lay it out/move it around, for better work flow. (And to maybe house my cp class for the fall) The real reason being a need to try a different marketing plan.

    I'm hooked, stayed up even later or should I say earlier. I read every one of your entries like I was possessed. Needing a new direction and new ideas to try for marketing my art. Thank you SO SO much for sharing all of your info here.

    Loyal to colored pencil as my main medium, I do some pastels for plein air work (I'm new at this). But I realize the pace at which I can produce work given these slower media will keep my production low and my prices a little too high (to pay the bills). I sell some but this economy has me frustrated in my love of cp and the need for sales.

    I'm curious if you moved to oils from pastel or CP work for speed of production purposes? (I can't handle the fumes from oils but used to paint in acrylics.) I just love the CP.

    I hope to try out Etsy soon so I can increase my marketing in that venue. For me all this computer time eats into production time which is why I hadn't done it yet. As soon as I finish my latest CP piece I hope to get reading the Etsy Seller Handbook you mentioned. Thanks again for your efforts here!

  2. Welcome to the blog, Gloria!! I moved from cp to pastel because I wanted to explore "loose". I tried oil painting because it looked like fun (my studiomate was oil painting.) I started small (and stayed small) because I like the sense of accomplishment that I feel, and I also found that people would buy them. I'd had my Etsy shop since 2008, but only in December of 2010 did I finally hit on something that would sell consistently. I now move back and forth between pastel and oil and find that people are willing to buy both. There is one artist I am aware of that does daily cp drawings,Leslie Hawes. And Nicole Caulfield can whip out cp work almost daily. She is on Etsy selling her prints...she just opened up with the prints, so I'm not sure how she is doing.