On Wednesday I sold two paintings shown in this post. The oil painting was just shipped off to
Virginia, and the pastel will be going to TX.
When I announce I’ve sold a painting my studio mate, JunieB,
always wonders if they are a new collector and where they are from. So for those who are also curious I’ll share my
“What happens after you sell the painting” process.
Today’s Nitty-Gritty Nugget:
It’s not a “wrap” until the collector hangs their new
painting on the wall, and maybe not even then.
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"Me and My Shadow"
4 x 4 Oil on Gessobord
SOLD |
Who were the folks that bought these paintings?
Both of the buyers were new collectors, both paintings
were sold through Etsy, but were seen other places. (Remember my post about “exposure”sites?) The pear painting went to a
collector who found my work through Daily Paintworks. How do I know that? I did a search on the name, and found several
references to her buying work there, and because this person does not have an
Etsy shop profile, just a buyer’s profile.
The pastel painting was sold to an artist friend as she saw the painting
roll by on her Facebook timeline.
How did they pay?
Etsy allows you several options for collecting
payments. I use “Paypal” and “Other”
which comes in handy when a buyer wants to send you a check (only for people I
know and never ship until the check clears the bank.) I also use “Other” when trading with another
Etsy seller. (I’ve gotten some amazing
products from folks I’ve traded with….another post on that sometime soon.)
Do you contact your collectors after the purchase?
ALWAYS! I send them a
“convo”, Etsy-speak for conversation, using the “contact” function. I thank my collector for purchasing the
painting, let them know when they can expect shipment, some little tidbit about
the painting, and that I will be shipping with delivery confirmation. (Oh…the horror stories I could tell about
lost paintings.) I try to ship within a couple of days of purchase unless I’ve
got a “wet paint” issue going on with an oil painting. I sell them right off
the easel.
How do you package your paintings?
Because my oils are almost always painted on Gessobord (Masonite
with a painting surface) I can ship them in a padded envelope. So once the painting is dry and a touch-up
varnish is applied, I sign the back with a Sharpie pen, place it in a small
plastic sleeve and slide it into the padded envelope. In addition, I include an information sheet
about framing small oils, with links to where I buy my frames online.
I’ve just added pastels to my online shop because I finally
figured out how to ship them! I use a
few pieces of drafting tape to adhere the corners of the painting to a piece of
foam-core. I cover the painting with a
product like waxed paper called “glassine” (found at your art supply
store). The glassine protects the
surface of the painting. Then I cover
that with another piece of foam-core and use a piece of tape to secure all four
sides. This little sandwich goes in a
shipping box with padding on the top and bottom along with an informational
sheet on framing pastels.
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"Apple, Pear and Cup"
6 x 8" Pastel on Paper
SOLD |
How do you ship?
My shipping is free to the collector (only in the US), and
how I figure it into the price is that the collector and I share the shipping
costs. I almost always ship first class
which for the small oil paintings is $2.80, and the pastel packages vary based
on size and destination. I only insure
the pastel paintings, and I buy the delivery confirmation for both. My smart phone has an app called Package
Buddy where you enter the delivery confirmation number and then can virtually see where
the package is and breathe easy when you see the “Delivered” status. I had a collector contact me last year and
tell me she hadn’t received her painting and was indeed quite “huffy”. I pulled out my phone, fired up Package Buddy
and gave her the date it was “delivered”.
Turns out she was on vacation and a neighbor had been collecting the
mail. The package had been misplaced by
the neighbor. Be smart….track!
Did they like the painting?
Assuming the collector is happy they may leave you Feedback
on your selling site (Etsy in this case.)
I never ask my collectors to specifically do the feedback thing…it feels
like a pretty cheesy thing to request. I’m
always thrilled when they do. I use the
feedback I get (with only first names) to add to my art blog. On my right sidebar I have a section called “Comments
from Collectors”. There’s comfort in
buying something you know has a good track record.
Do they buy again?
Yes! I have a
collector who has purchased 10+ small oil paintings, many will buy 2 or 3
paintings, and some only have bought one…so far. Quite a few of my collectors have become
Facebook friends and I Iove following their stories. One is an over the top collector of small
paintings and will post pics of her home with all these paintings, one is a
private chef in Maui, one has an organic seed business, another is a recycled-clothing designer and quite a few are
other artist friends.
And my final nugget for today is:
Call your buyers “collectors”,
it will change how you think about them and your work.
What's Next?
1.
Do you know where your collectors found
you? Take an inventory and see where you
maybe need to spend more effort in your marketing.
2. Do you have all your payment, packaging and
shipping details worked out?
3.
Is your buying process a pleasant experience for
the collector? If you don’t know ask a
friend to buy one of your products (you can always reimburse them.) Ask them
for honest feedback about the whole process.
4.
What do you do with your Feedback from
buyers? Use it to your advantage.
